Le petit glossaire d'AntVoice

A

Ad exchange

Achat programmatique

B

Branding

C

CPM

CPC

CPA

Conversion

Capping

D

Display

DSP

F

First Party Data

First Clic

L

Last Clic

M

Modèle d’attribution

P

Prétargeting

R

RTB

Retargeting

S

SSP

T

Trading Desk