AntVoice Privacy Policy

About AntVoice Services

AntVoice is an advertising technology company that provides online advertisement services to advertisers in the programmatic advertising environment. Our aim is to provide advertisers with relevant tools to generate personalized ad banners that you might be interested in, based on your recent browsing behavior and display them on the publisher’s websites you visit. We may display to you the ads of advertisers whose websites you had visited in the past or ads that we believe match your interests.

AntVoice safeguards your anonymity by refraining from collecting personally identifiable information such as your full name, postal address, or email address in its plain form. When you navigate an advertiser’s website or mobile application that utilizes our technologies, we acquire a restricted amount of data related to your browsing activities, such as the products you view, add to your cart, or purchase. This online activity helps us understand what ads may be relevant to you and analyze how it performs. We aim at ensuring the highest level of privacy protection and transparency. We strictly comply with all applicable privacy laws, such as the EU General Data Protection Regulation (GDPR), Directive on Privacy and Electronic Communications (E-Privacy Directive), as well as established best practices on the digital advertising market.

Our Technology

To collect data about your online activities, we utilize cookies, small text files embedded in your web browser when you visit advertisers’ or publishers’ websites or applications.

Cookies are used to store a technical identifier. At no point does AntVoice collect identifying personal data such as your name or address. AntVoice only analyzes the products or content you view. Our advertisements are displayed on many websites, also known as “publishers.” These publishers may also place cookies on your browser. Their use are governed by the specific privacy policies of the publishers which can be accessed directly from their websites. We may also receive ID-syncing information from trusted partners using diverse linking methods for the same purpose and with the same level of guarantees in terms of Privacy and Data Protection.

Additionally, we may employ other tracking technologies, such as mobile advertising IDs, available on your device. These mechanisms enable us to track your interactions on these websites and applications.

While providing our services, AntVoice operates under the avads.net domain. We store multiple cookies under this domain :

  • av-mid : used to store a unique technical identifier tied to your device. This identifier is used to detect and store your online activity
  • av-tp-gadx : a cookie used to retain if your browser’s cookie synchronization status with Google Authorized buyers platform
  • av-tp-bsw : a cookie used to retain if your browser’s cookie synchronization status with Bidswitch platform

To deliver ads more relevant to your interests, AntVoice may receive and process audience and segment data obtained from trusted third-party partners and publishers who you have authorized to share your information. These partners may provide us with insights into your shopping habits, the products you’ve purchased, or the websites you’ve visited. This information allows us to create targeted ad campaigns that align with your preferences, enhancing your online experience.

Finally AntVoice is actively involved in testing the Google Privacy Sandbox, an initiative that aims to revolutionize digital advertising by enabling targeted campaigns without relying on third-party cookies in Google Chrome. With your explicit consent, and as part of this testing, AntVoice may gather and access information stored on your device or browser, including through the creation of Protected Audiences, relating to your browsing interests and ad performance measurement. Pertinent data protection regulations grant you the authority to revoke your consent at any time through this page. For further insights into the Google Privacy Sandbox, please visit https://privacysandbox.com/.

Data processing

We process the following three main groups of data:

1. To better understand your product and service interests, we gather information about your browsing activity on websites and apps operated by advertising partners. This data helps us determine which ads are most relevant to your current shopping preferences and display them accordingly. As a data processor, we handle this information on behalf of the advertisers who engage us to manage their advertising campaigns. The purpose of this data processing is to create a user profile that reflects your online behavior and preferences.

2.When you enter a publisher’s website or app where we may display an ad to you, we receive information about your visit, called a bid request. This request is an offer to buy an advertising space on the publisher’s website or app in order to display an ad. We use this information as a data controller to deliver ads, measure ad performance, ensure brand safety, develop our products, and detect fraud. This information allows us to ensure that the ads you see are relevant to you and that the publishers we work with are reputable

3. We track how our ads perform, which includes recording whether you’ve seen an ad. We also record how you interact with the ads, such as whether you click on them. We use this information as a data controller to optimize the delivery of our ads, ensuring that you see the most relevant and engaging ads. This includes adjusting the frequency of ads you see and rotating ads to maintain interest. We also use this data to improve our products and services.

We do not gather personally identifiable information (PII), such as names, email addresses, physical addresses, telephone numbers, or financial details like credit card information. We do not use or store full IP address. We do not collect hardware-based identifiers such as UDID, Mac Address and do not use fingerprinting methods. We do not collect sensitive information (such as religion, political opinion, health…). Additionally, we don’t receive any supplementary data from advertisers or partners that, when combined with the information collected through our technology, could lead to your direct identification.

Data usage

While you’re browsing an advertiser’s website or app (e.g., an online store), we collect data about your activity, such as the items you viewed, added to your cart, and purchased. This browsing behavior helps us understand your current product and service interests, allowing us to display ads on publishers’ digital properties (e.g., news websites) that align with your preferences.

We utilize real-time bidding (RTB), a programmatic auction system, to deliver our personalized ads. In real-time bidding, when you enter a publisher’s website or app that has an ad space available, a bid request is sent to AntVoice by the publisher or their partner (e.g., a supply-side platform or SSP). AntVoice analyzes your browsing history based on the bid request and decides whether to purchase the ad space and, if so, which ad to display.

After displaying an ad to you, we collect information about the ad impression (e.g., the ad that was displayed, when and on which device it was shown) and your interactions with the ad (chiefly whether you clicked on it). This data helps us analyze ad performance, create reports for advertisers, manage ad frequency, and develop our products.

Our platform integrates with the RTB environment by matching our technical identifiers (e.g., cookie IDs or mobile advertising IDs) with those used by our partners. This integration allows us to receive bid requests, serve ads on publishers’ websites using our partners’ technology, and collect data related to ad serving.

We also use your data to identify and prevent fraud, measure our technology’s usage, assess brand safety (ensuring our ads are displayed on reputable sites), and refine our products.

Opting-out from AntVoice Platform

If you do not want to receive ads displayed by AntVoice on your current browser and browsers, you can disable the display of AntVoice ads clicking on the button bellow :

Opt-out from AntVoice’s systemYou are now unsubscribed from AntVoice’s system

Opting-out from AntVoice services will trigger the deletion of your linking information and will prevent the future linking of the opted-out browser using a new cookie on your browser. We have to maintain this cookie on your browser in order to recognize you as having opted out from our service. You must opt out again if you clear that cookie from a browser, use another browser, or use a new device to access the internet. Please note that if you are using an ad-blocker you may have to pause blocking or whitelist our website to be able to opt out effectively.

Web browser environment and in-app environment are separate. If you do not want to receive AntVoice on mobile app environments, please refer to your operating system settings, or follow instructions below:

Please note that this is a device setting and will disable interest-based ads from all providers, and not just for AntVoice

Personal Data Processing

Even though we don’t collect personally identifiable information (PII), the data we process is linked to unique online identification numbers, which are considered “online identifiers” under the GDPR. These identifiers, according to the GDPR, could be considered personal data (such non-personally identifiable data is referred to as “pseudonymous data”). Therefore, in instances where the GDPR applies to our services, we guarantee compliance with all the requirements established by this regulation.

As part of our GDPR compliance program, we have joined the IAB Europe Transparency & Consent Framework (TCF) as a registered vendor (ID No : 155) and adhere to the TCF policies. For more information, please visit https://iabeurope.eu/.

As mentioned above, some of the data we utilize to provide services is processed as a data controller, implying that we are solely responsible for it, and some as a data processor, meaning on behalf of advertisers.

Data Controller

AntVoice SAS – 28 Rue du Sentier – 75002 Paris – France

Purposes of the processing

We will process your personal data, which includes storing and accessing certain information on your device (such as cookies or device identifiers) in order to carry out the following:

  • Store and/or access information on a device
  • use limited data to select advertising,
  • create profiles for personalised advertising,
  • use profiles to select personalised advertising,
  • measure advertising performance,
  • deliver and present advertising and content.

Categories of personal data

For the above purposes, we will process the following categories of your personal data:

  • unique online identifiers (including cookie IDs and mobile advertising IDs)
  • URLs of the web pages you visited
  • data related to ad impressions and your interactions with our ads on publishers’ websites or apps
  • technical browser and device information (“user agent”)
  • timestamps
  • IP addresses indicating your general (non-specific) location

Legal basis for the processing

The legal basis for storage and/or access information on your device as well as for the processing of your personal data for the purposes:(1) use limited data to select advertising, (2) create profiles for personalised advertising, (3) use profiles to select personalised advertising, (4) measure advertising performance is the consent you give on publishers’ websites or apps. You are entitled to withdraw the consent to the processing of your personal data and storing and/or accessing information on your device by us at any moment. You may do so by clicking an opt-out button on the top of this page or by contacting us directly at: dpo@antvoice.com

With respect to delivering and presenting advertising and verifying the consent of users’ privacy choices, the legal basis for the processing of your personal data is the legitimate interest of the controller, pursuant to Article 6 Section 1 (f) of the GDPR.

Sources of the personal data

We obtain your data primarily from tree sources: publishers, on whose digital properties we display our personalized advertisements, and supply-side platforms (SSPs), which collaborate with publishers to deliver targeted ads. We also directly collect certain information, such as data related to ad impressions and user interactions with ads, from publishers’ websites or apps. Finally, we obtain navigation data directly from advertisers for whom we operate advertising campaigns.

Recipients of the personal data

We may transfer certain categories of your data to our processors (e.g., IT service providers and data centers) who are bound by contractual obligations to process the data on our behalf and strictly adhere to our instructions. We also share limited amounts of data with our business partners (e.g., SSPs) in response to bid requests to ensure the technical feasibility of displaying ads.

Data subject’s rights

You have the following rights with respect to your personal data:

  • the right to withdraw your consent to the processing at any time, e.g., by means of an opt-out procedure without affecting the lawfulness of processing based on consent before its withdrawal
  • the right to object to the processing of the personal data for direct marketing purposes or, on grounds relating to your particular situation, whenever the legal basis for processing is controllers’ legitimate interest
  • the right to access to the personal data
  • the right to obtain from the controller restriction of processing as referred to in Article 18 of GDPR
  • the right to request that your personal data be corrected if it is found to be inaccurate or out of date
  • the right to request your personal data be erased where it is no longer necessary for us to retain such data
  • the right, where there is a dispute in relation to the accuracy or processing of your personal data, to request a restriction is placed on further processing
  • the right to request that we provide you with your personal data and where possible to transmit that data directly to another data controller. You are entitled to request a copy of your personal data processed by us

Retention periods

We retain the technical data that we collect for up to 13 months from the date of collection. Our cookies expire 13 months after they are last updated. Their lifespan may be extended during your browsing sessions.

We immediately delete all data received in bid requests, except for a minor fraction needed for statistical and analytical purposes (including brand safety and fraud detection), which is stored for no more than 90 days.

The data regarding ad impressions and your interactions with the ad is kept as long as it is needed for statistical, settlement, and product development purposes. It is stored for 500 days from its collection, where it is not actively used and is deleted according to the predefined retention schedule.

After the lapse of periods specified above, the data is truncated or effectively anonymized.

In any case, we promptly respond to data subject requests related to the execution of the right to be forgotten by deleting all personal data covered by a given request.

Transfers to third country and safeguards

We will not transfer or allow any of your personal data to be transferred to territories outside of the European Economic Area (EEA) unless we have taken the necessary steps to ensure that the transfer complies with applicable laws. These measures may include (but are not limited to) transferring personal data to a recipient in a country that has been deemed by the European Commission to provide adequate protection for personal data as per Article 45 of the General Data Protection Regulation (GDPR).

Data Protection Officer

We have appointed a data protection officer. It is a person you may contact regarding any issues related to privacy issues at AntVoice and the exercise of your rights concerning the processing of your personal data.

You may contact our Data Protection Officer:

  • by mail to the following address: DPO / AntVoice – 28 Rue du Sentier – 75002 Paris France
  • by e-mail: dpo@antvoice.com

Lodging a complaint with supervisory authority

To exercise all relevant rights and the queries of complaints, please contact AntVoice via e-mail (dpo@antvoice.com).

You are also entitled to lodge a complaint with the competent supervisory authority, in particular in the Member State of your habitual residence, place of work, or an alleged infringement of the GDPR.

Please note that we may update or change this privacy policy. If we revise our privacy policy, we will post those changes to this privacy statement, and to other places we deem appropriate, so that you are aware of what information we collect, how we use it, and under what circumstances, if any we disclose it. If we make any material changes we will notify you by means of a notice on this site prior to the change becoming effective.

Last updated: December 20, 2023